02 | Strategy: How Can My Event Demonstrate My Values?

You are the expert on your own business strategy, but how can you weave it into the fabric of your event? Events with brand-alignment and a purpose add exponential value and depth to your business and relationships. Let’s talk about how and why it works.  The Goal. The Strategy. The Tactics.  You know what your goal is; be it growth, education, outreach, celebration, or something else entirely, the way your […]

01 | Inspiration for Virtual Events: What Do I Already Love?

Let’s not reinvent the wheel Do people even like virtual events? If I host, will people attend? The idea of transitioning from in-person to a virtual platform can feel limiting and frustrating. They are an entirely new medium that has not been tested until this year. Or are they? 2020 may have brought a slew […]