You have sought out inspiration, done your brainstorming, solidified your goal, confirmed your strategy, and put yourself in the shoes of your audience (Whew!). It is time to allow your developed strategy to present answers to the content and presentation questions. If you find yourself struggling to make connections, take a step back and re-examine […]
03 | User Experience: How Can I Design My Virtual Event so That People Want to Spend Their Time There?
What is UX? User experience, (UX for short), is an all-encompassing term for how engaging with a product or service makes a person feel. Is it easy to learn? Convenient? Does it add value to your life? Is it accessible to people of various abilities? Does it feel satisfying to use? These musings can be […]
You are the expert on your own business strategy, but how can you weave it into the fabric of your event? Events with brand-alignment and a purpose add exponential value and depth to your business and relationships. Let’s talk about how and why it works. The Goal. The Strategy. The Tactics. You know what your goal is; be it growth, education, outreach, celebration, or something else entirely, the way your […]
Let’s not reinvent the wheel Do people even like virtual events? If I host, will people attend? The idea of transitioning from in-person to a virtual platform can feel limiting and frustrating. They are an entirely new medium that has not been tested until this year. Or are they? 2020 may have brought a slew […]