03 | User Experience: How Can I Design My Virtual Event so That People Want to Spend Their Time There?

What is UX? User experience, (UX for short), is an all-encompassing term for how engaging with a product or service makes a person feel. Is it easy to learn? Convenient?  Does it add value to your life? Is it accessible to people of various abilities? Does it feel satisfying to use? These musings can be […]

02 | Strategy: How Can My Event Demonstrate My Values?

You are the expert on your own business strategy, but how can you weave it into the fabric of your event? Events with brand-alignment and a purpose add exponential value and depth to your business and relationships. Let’s talk about how and why it works.  The Goal. The Strategy. The Tactics.  You know what your goal is; be it growth, education, outreach, celebration, or something else entirely, the way your […]