04 | Content and Presentation: How Do I Program and Present My Event?

You have sought out inspiration, done your brainstorming, solidified your goal, confirmed your strategy, and put yourself in the shoes of your audience (Whew!). It is time to allow your developed strategy to present answers to the content and presentation questions. If you find yourself struggling to make connections, take a step back and re-examine […]

02 | Strategy: How Can My Event Demonstrate My Values?

You are the expert on your own business strategy, but how can you weave it into the fabric of your event? Events with brand-alignment and a purpose add exponential value and depth to your business and relationships. Let’s talk about how and why it works.  The Goal. The Strategy. The Tactics.  You know what your goal is; be it growth, education, outreach, celebration, or something else entirely, the way your […]