BlackOak transformed Carhartt’s historic headquarters into an immersive stage for global product storytelling, delivering a rugged, tech-forward environment that energized partners and amplified brand pride.
Carhartt needed a corporate AV production company capable of turning their headquarters into an impactful environment for the annual Global Sell-In experience where new product lines, retail strategies, and brand vision are unveiled to partners worldwide.
BlackOak served as Carhartt’s dedicated event technology partner, providing turnkey audio-visual production, broadcast-level filming support, and seamless technical management to ensure every moment was delivered with precision and brand integrity.
Carhartt wanted an atmosphere that felt authentically Carhartt – rugged, bold, and built for the working world, while also incorporating premium LED displays, show lighting, and high-fidelity audio to elevate internal storytelling.
We were tasked with integrating high-end production inside an active HQ workplace, ensuring that we showcased the brand at its best.
We engineered a complete live event and virtual environment within Carhartt’s campus and handled end-to-end production planning for the event encompassing media production, deck design, videography, photography and filming.
These capabilities worked together to deliver a rugged, cinematic experience built for brand advocacy and global scalability.
- Creative Design
- Event Design
- Technical Production
- Media Production
