Panini America hosted a high-profile brand entertainment event at The Geraghty during their annual National Sports Collectors Convention. The event offered global VIPs exclusive access to talent and performances and immersing guests in the Panini universe in a way expo floors never could.
The challenges surfaced fast: late-breaking creative decisions, a last-minute headliner addition, and troubleshooting during soundcheck that stalled audio prep and compressed rehearsal time for another act. The show also carried elevated security protocols, requiring detailed preparations, speed, and team alignment to protect talent, assets, and guests.
BlackOak Technical Productions leveraged its core values, human-first, design-forward relentlessness, with a production model built for agility. Our team maintained constant, real-time communication between client, management, talent crews, venue staff, and security. Coordinating with the headliners team, we pivoted to our second soundcheck while they fixed their show files, preserving rehearsal time. The BlackOak crew remained highly visible, easily identified, and in tight contact with backstage, front‐of‐house and security, ensuring every cue, handoff and clearance moved seamlessly. For our clients, this efficiency behind the scenes ensures a smooth event and solid relationship maintenance.
The result: a cinematic brand universe for Panini, activated through a sweeping LED wall, layered theatrical lighting, sculptural overhead elements and multi-zone lounge/performance environments. The evening delivered a full sensory experience that felt elevated, immersive and effortless. For a parallel large-scale brand activation, see our International Corporate Party case study and our WeddingPro COR activation.
- Technical Production
- Creative Direction
- Media Production
